primary / skincare brand identity design

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primary

SKINCARE BRAND DESIGN // personal project

Primary is a modern and timeless skincare brand whose main values are innovation, transparency, sustainability and harmony with nature. The brand offers its consumers the highest quality cosmetics that are not only eco-friendly and cruelty free, but also suitable for all skin types, regardless of age, gender and color. For this purpose, I used a very minimalist and simple design that reflects the brand's values. The brand name "primary", refers to what is original, giving the consumers the opportunity to return to their roots and take care of the skin in harmony with nature. The main colors of the brand are a timeless combination of black and white, which I decided to complement with subtle shades of blue, which are associated with harmony, trust and sense of security.